Healthcare Technology Marketing | The Top 3 Challenges

The global digital health market is predicted to reach more than $223 billion by 2023 — that’s an impressive market growth rate of 21.1% in just a few years. Health tech companies have unprecedented opportunities right now, but that doesn’t mean it’s an easy industry. While these numbers are exciting, they also mean that competition […]

Ad Sales & Strategy, blog, Content Marketing, Digital Marketing Agency, Healthcare

Is a Digital Marketing Agency Right for You?

As consumers become increasingly busy, distracted and overloaded with information, employing the right marketing strategy becomes more important. Your message has to cut through the clutter and stand out not just from your competitors, but from all the other distractions vying for attention in the digital world. A content-focused digital marketing agency can help you […]

Digital Marketing Agency

5 Ways to Create an Irresistible Brand Identity

Brand identity is about more than just “how your stuff looks.” It’s part of everything your brand does, including the content you post on your website, the social media messages you deliver, the design choices you make, and more.

So what else factors into your brand identity — and how can you make sure that customers absolutely love it? Consider these five surefire ways to create an incredible brand identity that says, “This is who we are and what we do.”

Content Marketing, Digital Marketing Agency

Outsourcing Content: Go with a Content Marketing Firm or an Ad Agency?

Companies looking to outsource the creation of content may be wondering: Should we open up bidding to content marketing agencies or offer the work to our usual ad agency?

Both agencies are crucial for attracting customers, but each has specific strengths. According to the Content Marketing Institute, “most ad agencies aren’t built for consistent, long-form content creation and distribution.”

Content Marketing, Digital Marketing Agency

Engaging B2B Buyers Throughout the Customer Lifecycle

What has your content done for you lately? Creating content that builds and sustains customer relationships is a real challenge, as indicated by a recent study conducted by Forrester Research, the Business Marketing Association and the Online Marketing Institute. The study, which surveyed 113 senior marketers to gauge their “content development sophistication and maturity,” found […]

Content Marketing, Digital Marketing Agency