Six Ways to Communicate Effectively with Designers


You have a vision for how you want your website, mobile app or print project to look. In your mind, it’s fantastic. But in reality, you need the help of a freelance graphic designer or digital marketing agency with graphic designers to make it all come to life. They speak the language of picas and sans serif, and you speak the language of, well, normal words. So how do you get across what you want? Follow these six suggestions:


7 Secrets to Collaborating with Developers

 Communicating With a Developer

Developers: They sometimes dress funny and often use words like ” algorithm,” ” cascading style sheets” and ” meta tags.” If your company is about to launch an app or revamp your website, you may worry about communicating with people who speak a different language. But with these seven tips, your team and your developers can avoid frustration, keep your project on track and even enjoy the development process.

Design, Websites

Get the Picture: How Infographics Can Improve Your Content Marketing Reach

 tips on creating an infographic

Visual learning has been around since before the written word. After all, what were hieroglyphics and cave drawings if not visual storytelling? Thanks to our digital world, we’re no longer confined to telling our story on a piece of rock. But that hasn’t made the use of visuals any less important.

Infographics are an effective way to deliver your content in short, bite-size pieces that are easy to digest and enjoyable to share. Studies reveal that 40% of people respond better to visual information than they do to plain text, and infographics are shown to boost web traffic by 12%. And, since 65% of people are visual learners, it makes sense to appeal to them with pictures as well as words.

Of course, you can’t just randomly slap some pictures on a page and explain them; that’s what scrapbooks are for. Effective infographics require careful thought, strategy and collaboration with designers. When done correctly, they can easily go viral and amplify your content marketing efforts. Let’s look at 11 steps you can take to make your infographics engaging and effective.

Content Marketing, Design, SEO

Understanding Color Theory [Infographic]

 Color Theory

Color theory isn’t just for painters and interior designers. It’s for anyone who wants to use the psychology of color to invoke specific emotions — that means you, marketers, business owners and brand leaders!

Understanding the meaning of individual colors and mixing them the right way in your product’s branding can make all the difference in your sales game. Research has found that up to 90 percent of snap judgments about products are based on color alone. Use that to your advantage. Start by determining your brand’s personality. What do you want to convey? What emotions do you want people to feel when they see your logo?

There isn’t a single magical color that universally boosts sales. The most important thing is that your color choices reflect your company or product’s personality. Is your brand rugged? Fun? Luxurious? Eco-friendly? Choose the right mixture of colors to express the message and feelings that are appropriate for your brand.

Here are some color theory basics to help you do just that.


Designing Great CTAs, Landing Pages and Thank You Pages

 ThinkstockPhotos-167449311-smallClear, simple and consistently on-brand design helps move your prospective customers down the slide from strangers to promoters.

In fact, design is an often-overlooked but critically important factor in inbound marketing, especially when converting your visitors (people just learning about your business) to leads (potential customers who have given you their contact information).

That conversion process consists of three steps: a call to action (CTA), a landing page, and a thank you page. Imagine your prospect at the top of a slide; your job is to design the simplest, fastest, easiest slide to move them through the process and land them safely at the bottom of the slide as a viable lead.

Each point along the slide presents its own set of design challenges, but your overall guiding principles should be to keep it simple, and always keep in mind the tastes of your audience (buyer personas).

Here’s a rundown of the most important considerations for designing CTAs, landing pages and thank you pages.


Cross-Browser Compatibility: What it Means for Your Business

 Cross-Browser Compatibility: What It Means For Your Business

The idea behind cross-browser compatibility is simple: ensure your website looks the same across all browsers. Seems common sense to be a desired outcome, right? Still, instead of tossing the phrase around when it comes debugging time, it’s important to understand the full meaning behind it.

Why are they different? What do these differences mean?

And more importantly: How do you test compatibility anyway?

Design, Websites

Visual Hierarchy in Graphic Design, Defined


A hierarchy, simply put, ranks the members of a group according to relative importance. For instance, in the military, a private who tells his commanding officer to drop and give him 20 will most likely find that demand going unmet. And when you enter an unfamiliar situation, hierarchies can tell you where to go first. You shouldn’t approach the shoe department manager at your local Kohl’s to initiate corporate buyout discussions.

In graphic design, hierarchies also tell you what’s important and where to go first.

Creating a visual hierarchy means using visible treatments and cues to guide the eye to content in order of importance. It looks like we’ve already fulfilled the promise of this post’s title! Unfortunately for fans of really short blog posts, there’s more to discuss.

Design, Inbound Marketing, Websites
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