Content Marketing

Redefine your relationship with your audience by taking a cue from “The Godfather” — become a method marketer.

Companies and associations that produce annual meetings, conferences and other events are sitting on a treasure trove of highly shareable content. They can mine events for content to promote overall brand awareness and drum up interest in next year’s event. The key is defining customers’ pain points — what problem are they hoping to solve?…

Sit down and look around on any commuter train, and you’re certain to see a sea of screens — iPads and Kindles and cell phones occupying the attention of their owners. A decade ago, the scene would’ve included newspapers, books and magazines, leading many to proclaim that print is dead.

How do you make someone fall in like with you? Think about the last time you really wanted to make a good impression. Take a first date, for instance. You want the person to like you enough to go on a second date, and maybe even more from there. The approach that you’d take in…

Your coworker is a subject matter expert (SME) with valuable insight on your company’s latest white paper topic, yet the outside writer you hired has been trying to track her down for weeks, to no avail. She insists she doesn’t have time for the 20-minute interview. How can you make content creation appealing to team…

If there’s one word that can drive fear into the hearts of business owners and individuals alike, it’s “audit.” And, each year at tax season, you’ll see plenty of advice on how to avoid being audited, what to do if you’re being audited and which countries to move to if you find out you’re being…

Don’t look now, but the new year is nearly here. If you’re a marketer, it’s time to start thinking about what marketing trends are coming up. You always need to be on top of emerging marketing trends to stay ahead of the competition, find interesting and new ways to reach your clients, customers and followers…