Content Marketing

Americans love streaming video (we’re looking at you, Netflix and HBO Now!) and the love’s only growing stronger.

When you think about companies with great advertising over the years, Coca-Cola is likely to come to mind. The behemoth brand sells 1.8 billion servings of the drink every day, Read more…

Every business, including yours, should create content. Whether you sell widgets, offer a service or run a technology company, one of the best ways to connect with your leads and customers is through useful, interesting content that engages them. Every content creator (yes, this means you) should have a style guide. A style guide will…

Plans seem to be falling out of fashion in our modern-day life, considered stodgier and less adventurous than alternatives like “playing it by ear” and “winging it.” At this risk of sounding curmudgeonly (which, OK, we kind of are, but in a hip, everything-vintage-is-cool way), a little planning never hurt anyone.

As our attention spans grow shorter and more consumers “cut the cord” to cable television, video is becoming increasingly popular. That growth is only expected to increase in the future. Just check out these incredible stats: YouTube has more than one billion users, which is nearly one-third of total global internet users. People watch more than…

When I was about five years old, my older brother taught me a brand new word, one I’d never heard uttered in our ultra-conservative home. He then encouraged me to go share this vocabulary addition with my mom and ask her what it meant. Things didn’t go well. In moments, just like Ralphie in “A…

The landscape of print journalism has changed dramatically over the past decade as more content has moved online. While print journalism has played a vital role in America’s history, and newspapers were a huge industry in our country by as early as 1800, the rise of the internet has changed the way stories are researched,…