How to Be Featured in a Google Answer Box

 Become Featured in Google's Answer Box

Instead of aiming to rank first on a search engine results page, your new goal should be to rank “zero.” A few years ago, Google developed a feature to give searchers their answer as quickly as possible. This feature is called the Google Answer Box, and it is considered “position zero” because it appears above all other search results.

Content Marketing

8 Can’t-Miss Content Marketing Conferences in 2017

 Content Marketing Conference.jpg

Attending content marketing conferences and seminars has become an essential part of professional enrichment. Participating in these industry events is a great way for you and your team to stay ahead of the curve, learn the hottest industry trends and practices, and meet like-minded professionals.

To help you choose the right event, we’ve prepared another list of “conferences you can’t miss,” so take a look at these awesome events and get ready to pack your bags!

Content Marketing

Build a Strong Brand Image Using PR and Marketing

 How to Build a Strong Brand Image Using PR and Marketing

In today’s difficult business environment, creating a strong brand image means everything to your company. Our 24-hour-a-day news cycle makes it harder than ever to promote your brand in this insanely cluttered environment.

That’s why every business owner needs to build a strong foundation in order to achieve branding success. Using consumer PR and marketing is the best way to get your company in the forefront of your customers’ minds while dashing ahead of the pack, meaning your competitors.

How do you build a strong brand foundation? How do you solidify your brand image? We’ll answer both of these questions and more as we continue below.

Content Marketing

8 Content Marketing Conferences You Can’t Miss

 Content Marketing Conference You Must Attend

Content marketing has certainly been ” on trend” lately — and it shows no signs of slowing down as the year progresses. If you’re like us, you may feel overwhelmed by the seemingly endless stream of conferences and ” unmissable” events. It would be easy to spend more time doing professional development at conferences than putting your news skills to work!

So which upcoming conferences does your team really need to attend?

Whatever your budget, availability, interest or need, choose from the list below to start building your team’s conference calendar. These are the best of the upcoming content marketing conferences, so you can’t go wrong. 

Content Marketing

5 Tips for Effective Customer- Focused Marketing Design

You like the design — but do your customers? Art and design are subjective, but it’s still possible to analyze them objectively. Even if you think the design for your company’s marketing initiatives looks great, take a moment to check if it’s on target. Is this something that will look great to your customers? Here are five things to consider.

Content Marketing, Design

5 Ways to Create an Irresistible Brand Identity

Brand identity is about more than just “how your stuff looks.” It’s part of everything your brand does, including the content you post on your website, the social media messages you deliver, the design choices you make, and more.

So what else factors into your brand identity — and how can you make sure that customers absolutely love it? Consider these five surefire ways to create an incredible brand identity that says, “This is who we are and what we do.”

Content Marketing, Digital Marketing Agency

Failure to Launch: Why Your Content Marketing Program Hasn’t Taken Off

Stephen Colbert has always dreamed of being an astronaut. But Colbert has experienced a true failure to launch in that regard, and he’ll have to settle for being a beloved comedian and heir to David Letterman’s throne.

Unfortunately failure to launch isn’t limited to space travel; it happens all the time in the realm of content marketing. Plenty of companies undertake ambitious content marketing programs, only to abandon them before they ever launch, or soon after they begin.  

Content Marketing, Sales and Marketing Alignment

How Often Should You Send a Company Newsletter?

One way to attract new customers (an integral part of any business and the inbound marketing process) is to meet said customers where they live: in their inbox.

There are various forms of email correspondence, but for the purpose of this blog, we’re discussing company newsletters specifically — that is, emails that contain a variety information including articles, offers, accolades, news briefs and repurposed blog posts.

So how often should you be sending your company’s e-mail newsletter? Once a month. The end.

Just kidding. Unfortunately, it’s not that easy.

Content Marketing, Inbound Marketing