November 23, 2015

5 Ways to Create an Irresistible Brand Identity

Brand identity is about more than just “how your stuff looks.” It’s part of everything your brand does, including the content you post on your website, the social media messages you deliver, the design choices you make, and more.

So what else factors into your brand identity — and how can you make sure that customers absolutely love it? Consider these five surefire ways to create an incredible brand identity that says, “This is who we are and what we do.”

Content Marketing, Digital Marketing Agency
September 24, 2015

Failure to Launch: Why Your Content Marketing Program Hasn’t Taken Off

Stephen Colbert has always dreamed of being an astronaut. But Colbert has experienced a true failure to launch in that regard, and he’ll have to settle for being a beloved comedian and heir to David Letterman’s throne.

Unfortunately failure to launch isn’t limited to space travel; it happens all the time in the realm of content marketing. Plenty of companies undertake ambitious content marketing programs, only to abandon them before they ever launch, or soon after they begin.  

Content Marketing, Sales and Marketing Alignment
July 16, 2015

How Often Should You Send a Company Newsletter?

One way to attract new customers (an integral part of any business and the inbound marketing process) is to meet said customers where they live: in their inbox.

There are various forms of email correspondence, but for the purpose of this blog, we’re discussing company newsletters specifically — that is, emails that contain a variety information including articles, offers, accolades, news briefs and repurposed blog posts.

So how often should you be sending your company’s e-mail newsletter? Once a month. The end.

Just kidding. Unfortunately, it’s not that easy.

Content Marketing, Inbound Marketing
November 18, 2014

Outsourcing Content: Go with a Content Marketing Firm or an Ad Agency?

Companies looking to outsource the creation of content may be wondering: Should we open up bidding to content marketing agencies or offer the work to our usual ad agency?

Both agencies are crucial for attracting customers, but each has specific strengths. According to the Content Marketing Institute, “most ad agencies aren’t built for consistent, long-form content creation and distribution.”

Content Marketing, Digital Marketing Agency
September 22, 2014

Engaging B2B Buyers Throughout the Customer Lifecycle

What has your content done for you lately? Creating content that builds and sustains customer relationships is a real challenge, as indicated by a recent study conducted by Forrester Research, the Business Marketing Association and the Online Marketing Institute. The study, which surveyed 113 senior marketers to gauge their “content development sophistication and maturity,” found […]

Content Marketing, Digital Marketing Agency
August 1, 2014

Creating Buzz Through User-Generated Content

Does your content engage customers, or simply broadcast at them one-way? According to Forbes columnist Christine Comaford, one of the most costly mistakes content marketers make is not getting their audience involved. Failing to have a conversation with customers is a surefire way to “wreck” return on investment, wrote Comaford.

Content Marketing
February 5, 2013

Content Marketing: It’s the Real Thing

When you think about companies with great advertising over the years, Coca-Cola is likely to come to mind. The behemoth brand sells 1.8 billion servings of the drink every day, is recognized the world over, and is available in the majority of countries across the globe.

Content Marketing
December 27, 2012

How to Create a Cross-Platform Content Calendar

Plans seem to be falling out of fashion in our modern-day life, considered stodgier and less adventurous than alternatives like “playing it by ear” and “winging it.” At this risk of sounding curmudgeonly (which, OK, we kind of are, but in a hip, everything-vintage-is-cool way), a little planning never hurt anyone.

Content Marketing, Writing