Social media marketing is crucial for B2C and B2B companies today. It doesn’t matter what industry they are in, because they can find their unique audiences out there on at least one of the many platforms available.
According to WordStream, 22 percent of the total global population uses Facebook, there are more than 530 million users on LinkedIn and Snapchat reaches 41 percent of 18-34-year-olds in the United States alone. Social media presents a huge opportunity to businesses that want to find and connect with their audiences, promote their content and establish authority in their niches.
Another advantage of social media, especially for small businesses, is that all the platforms, like Facebook, LinkedIn, Twitter, Pinterest, Instagram and Snapchat, are free to join. If you want to better target your audiences and promote your content, you can typically pay what you want for advertising and sponsored content.
When it comes to running social media marketing campaigns, you can either learn it yourself or hire a social media marketer for your business. The latter is typically better, because social media is much more complicated than it looks, and takes the dedication of at least one full-time staff member, depending on your company size. A great option is to find a social media marketing company that can help you.
You finally did it. You took your idea, refined it and formulated a business plan. You got your finances together and determined your business structure, registered with the appropriate governing bodies, built your team and chose your vendors. You’ve branded yourself and now you’re open for business, hoping your business grows.
You’ve even been proactive with marketing, having already taken out print ads in newspapers and investing in billboards, radio spots and TV commercials. The only problem? All of your efforts haven’t garnered the results you expected. Sure, you may have increased awareness of your products and services, but you’re not seeing the ROI you expected.
Why? Due to the increased use of various social media platforms and the internet in general, traditional “outbound” marketing may not be the most effective and efficient way to build your brand and drum up business. Don’t get me wrong. Traditional marketing works. But if you want your business to stand out above the competition (and I know you do), then investing in content marketing is a great way to do just that.
But what exactly is content marketing? How does it work? How do you start? Whether you’ve heard of content marketing or not, here are answers to the 10 most common content marketing questions:
If your company is looking for a digital marketing agency, there are a plethora of options at your fingertips. A quick Google search of “digital marketing agency near me” will bring up a map full of red pins around your area and an endless amount of search result pages.
With so many marketing agencies, how do you know which one is best for your business? Before we look at each type of digital marketing agency, let’s define what digital marketing is, exactly.
There are many terrifying things in the world — spiders, tornadoes, losing your mom in the grocery store, just to name a few. For marketers and salespeople, however, the scariest thing may be how easy it is to lose a potential customer. Just when you think you have them… poof! They disappear like a spirit at a Ghostbusters convention.
Why does this happen? It may not be the prospect’s fault. It may actually be that your marketing tactics. You might be scaring them away with your outdated techniques! Things like cold calls and unexpected emails can spook even the bravest of prospects.
Content. You can’t live with it and you can’t live without it.
Wait… can you live without it? Not if you’re in marketing. But what is content, exactly? And what is content marketing? While we’re at it, what does a good content marketing agency look like?
According to the Content Marketing Institute, ” content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Translation: content is a big deal. It’s not something you can simply outsource or ” tack on” to your marketing strategy and hope to get results. It needs to be engaging, clean and of the highest quality. With exceptional content marketing, you can actually increase sales, save on marketing costs and attract better, more loyal customers.
With all that in mind, here are some things to consider if you’re deciding on whether to hire a content marketing agency or not.
The rules of marketing have changed dramatically since the birth of the Internet. Today’s consumers have more control over how they consume content and are choosier about what grabs their attention. That makes creating great content — and having the right plan to deliver it — crucial to marketing success.
As traditional advertising has declined, content marketing has exploded, largely because it takes an approach that is relevant for today’s consumers. By providing useful information to potential customers, it engages them on the platforms where they spend their time, whether that’s on social media, blogs or through video and podcasts.
While content marketing is a proven effective way of reaching customers, it requires a good strategy to make sure it’s being delivered properly. Think of it this way: Even if you have the best football team in the league, you’re not going to find success if you don’t have a great game plan. A good team knows what they’re going to do before they walk onto the field.
Content marketing is all about the content, right? Well, sort of. If content creation is one half of content marketing, the other half is content promotion. After all, the best content in the world isn’t truly effective unless people are reading it.
According to the Content Marketing Institute, “content marketing generates over three times as many leads as outbound marketing and costs 62% less.” But an Adweek study also showed that “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”
How do you embrace the potential ROI of content marketing without branding? It’s all about content promotion. To illustrate this point, we’ll first define content promotion (aka influencer outreach) and show how it worked for one of our clients: Rainbow Muffler & Brake.
When it comes to creating great content, outside voices deliver extra credibility and authority to blog posts, white papers and stories. Bringing in experts to explain a topic has several benefits:
It can add new perspective to a topic
It gives you an excellent reason to reach out to influencers and leaders in your space
It can help expand your reach, as the individuals you interview will share the content with their followers
The key to getting great content every time comes from interviewing individuals who are knowledgeable and have something valuable to say on whatever topic you’re discussing. But it also must be engaging and interesting to your audience, which is where you the responsibility for a great interview falls on you.
Some people will naturally be more engaging interview subjects, while others will make you work a little harder to get the quotes, comments and information you’re looking for.
However, with proper preparation and a little practice, you can turn every interview into strong content.
Finding the right marketing agency to partner with is challenging, especially for healthcare providers. No two practices are alike, and monumental changes are taking place not only in healthcare reform, but also in the patient journey.
Whether you’re leading a private practice, surgery center, home health service or health system, or you serve in some other healthcare role, how do you go about choosing an agency that understands medical marketing strategies and can apply them to your practice? Here are 10 characteristics you should look for in a healthcare marketing agency:
You know your business and services inside and out. You can speak passionately about the intricate details of your latest product or the advanced logistics behind your business model. You’ve scoped out the competition and understand the benefits that make your company stand out. But how well do you know your audience?
As a business owner or marketer, you probably have a solid understanding of your customers’ basic demographic data — you know what they do for a living, their age and where they live. But when it comes to creating targeted inbound marketing that works, you have to go deeper than what can be found with a simple LinkedIn search.