Content Marketing

Content marketing is all about the content, right? Well, sort of. If content creation is one half of content marketing, the other half is content promotion. After all, the best content in the world isn’t truly effective unless people are reading it. According to the Content Marketing Institute, “content marketing generates over three times as…

Stephen Colbert has always dreamed of being an astronaut. But Colbert has experienced a true failure to launch in that regard, and he'll have to settle for being a beloved comedian and heir to David Letterman's throne. Unfortunately failure to launch isn't limited to space travel; it happens all the time in the realm of…

It can be tough to keep up with the cool kids of Generation Y, also known as Millennials. But these 79 million teens, 20-somethings, and early-30-somethings have a strong purchasing power of about $170 billion per year, so it’s worth appealing to them if they’re a demographic that makes sense for your products or services.

Instead of aiming to rank first on a search engine results page, your new goal should be to rank “zero.” A few years ago, Google developed a feature to give searchers their answer as quickly as possible. This feature is called the Google Answer Box, and it is considered “position zero” because it appears above…

A good call to action can be the difference between a site visitor and a company customer. These simple yet powerful items help kick off the inbound marketing process of converting visitors into leads — and leads into customers. With that in mind, you'll want to make sure your site's CTAs are up to par by…

Now that technology has allowed virtually every consumer experience to become more personalized, it’s not surprising that marketing has become more customized, too. Just as inbound marketers create a buyer’s journey that gives individual buyers the kind of content they're actively searching for, account based marketing, or ABM, is creating a better way for marketers…

When content farms like Demand Studios, Suite101 and Associated Content soared in popularity a couple of years ago, they thought they had it all figured out: Pay people abysmal rates to churn out “content” that was little more than keywords strung together to support advertisements. In this model, words are merely a commodity, valued only…