You can have a great blog that no one reads, a high-quality product that no one buys and a terrific brand that absolutely no one cares about. This is because people don’t care how great what you’re offering is; they care about what makes you different from the competition and how you will best meet their specific needs.
When content farms like Demand Studios, Suite101 and Associated Content soared in popularity a couple of years ago, they thought they had it all figured out: Pay people abysmal rates to churn out “content” that was little more than keywords strung together to support advertisements. In this model, words are merely a commodity, valued only for their ability to get someone to click on the page, but with no real intent to educate, inform, entertain, inspire or accomplish any of myriad goals good writing is meant to do.
Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.
If you’re looking to increase website traffic with both organic and paid ways, here are 10 methods that are proven to yield results.
We’ve been around the block a few times and seen a marketing department or two. Based on roughly two decades of experience working in these jungles, we’ve determined that many of them are still doing business the old-fashioned way: in creativity-stifling silos.
What print magazines do they read, and do they regularly spend time on Twitter, for instance? What are some of their key challenges? Where do they go online to get information for their job?
Those kinds of details can actually help you make smarter decisions about your marketing. In fact, building buyer personas that include details about areas such as behavior, motivations and goals is a crucial first step in developing an effective inbound marketing strategy.
Print remains king when it comes to content, according to a new survey from the Custom Content Council and ContentWise, called “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2013.”