Companies looking to outsource the creation of content may be wondering: Should we open up bidding to content marketing agencies or offer the work to our usual ad agency? Both agencies are crucial for attracting customers, but each has specific strengths. According to the Content Marketing Institute, “most ad agencies aren’t built for consistent, long-form…
Content Marketing
Traditional sales tactics and digital marketing alone aren’t enough to connect with challenging B2B healthcare prospects. Networking and relationship building will add to your success, but you’ll need more than Read more…
You finally did it. You took your idea, refined it and formulated a business plan. You got your finances together and determined your business structure, registered with the appropriate governing bodies, built your team and chose your vendors. You've branded yourself and now you're open for business, hoping your business grows. You’ve even been proactive…
Content. You can't live with it and you can't live without it. Wait... can you live without it? Not if you're in marketing. But what is content, exactly? And what is content marketing? While we're at it, what does a good content marketing agency look like? According to the Content Marketing Institute, " content marketing is…
You wouldn’t think of setting out on a cross-country road trip without a plan for reaching your destination, and the same should be true of your marketing plan. Having a map that outlines how you’re going to reach your marketing destination can be the difference between success and failure. Content Marketing Institute reports that…
The rules of marketing have changed dramatically since the birth of the Internet. Today’s consumers have more control over how they consume content and are choosier about what grabs their attention. That makes creating great content — and having the right plan to deliver it — crucial to marketing success. As traditional advertising has…
But what do academic journals have to do with your blog?! (And what the heck is a quantile, anyway?) First of all, backlinks are the online equivalent of academic journal citations. And more backlinks have pretty positive implications for your content, including a broader audience and better search engine rankings. But choosing the right title…