September 10, 2019

Lessons in Long-Form Content from the Boy with Half a Brain 

 Lessons in Long-Form Content

How does reading from a screen affect our concentration, empathy and engagement with what we’re reading? According to conventional wisdom, digital readers have shorter attention spans, prefer to skim low-level content, and retain fewer details about what they read.

For marketers, that has often translated into a preference for short, bite-sized online content. 

But a new study from Columbia Journalism Review questions those assumptions — and their findings could change the way you write for online audiences. 

Blogging, Content Marketing, Inbound Marketing, Writing and Editing
September 4, 2019

Producing Content For the Buyer’s Journey: Awareness Stage


In the past, digital marketers and salespeople focused on advertising and cold calls over inbound marketing and content creation. That has changed as buyers have become more empowered in the Information Age. They can use a search engine to perform thorough research before making a purchasing decision — and that’s exactly what they do.

According to Pardot, 72% of buyers will start their research with Google when they’re faced with a problem or particular pain point. In addition, 70% of the buyer’s journey is complete before a buyer reaches out to a salesperson. All that time is spent researching and discovering relevant content that will help them make their decision.

Though content is crucial at every stage of the buyer’s journey, content for the awareness stage is arguably the most important. If you aren’t producing valuable top-of-the-funnel content to attract buyers, then you have zero chance of selling to them.

Content Marketing
August 31, 2019

How to Make Your Brand Stand Out


You can have a great blog that no one reads, a high-quality product that no one buys and a terrific brand that absolutely no one cares about. This is because people don’t care how great what you’re offering is; they care about what makes you different from the competition and how you will best meet their specific needs.

Content Marketing
August 30, 2019

The Failure of Content Farms


When content farms like Demand Studios, Suite101 and Associated Content soared in popularity a couple of years ago, they thought they had it all figured out: Pay people abysmal rates to churn out “content” that was little more than keywords strung together to support advertisements. In this model, words are merely a commodity, valued only for their ability to get someone to click on the page, but with no real intent to educate, inform, entertain, inspire or accomplish any of myriad goals good writing is meant to do.

Content Marketing
August 28, 2019

10 Proven Ways to Increase Website Traffic

 increase website traffic

Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.

If you’re looking to increase website traffic with both organic and paid ways, here are 10 methods that are proven to yield results.

Content Marketing, Inbound Marketing, PPC, SEO