Today, everyone’s an author, journalist or publisher, thanks to the web. On Twitter, around 500 million Tweets are sent per day, and approximately 100 hours of video are uploaded on Youtube each minute.
How does reading from a screen affect our concentration, empathy and engagement with what we’re reading? According to conventional wisdom, digital readers have shorter attention spans, prefer to skim low-level content, and retain fewer details about what they read.
For marketers, that has often translated into a preference for short, bite-sized online content.
In the past, digital marketers and salespeople focused on advertising and cold calls over inbound marketing and content creation. That has changed as buyers have become more empowered in the Information Age. They can use a search engine to perform thorough research before making a purchasing decision — and that’s exactly what they do.
According to Pardot, 72% of buyers will start their research with Google when they’re faced with a problem or particular pain point. In addition, 70% of the buyer’s journey is complete before a buyer reaches out to a salesperson. All that time is spent researching and discovering relevant content that will help them make their decision.
Though content is crucial at every stage of the buyer’s journey, content for the awareness stage is arguably the most important. If you aren’t producing valuable top-of-the-funnel content to attract buyers, then you have zero chance of selling to them.
You’ve been using the same B2B lead generation ideas for years. Now that 2019 is almost here, it’s time to switch up how you draw in prospects, take them through the buyer’s journey and convince them to make a purchase.
You can have a great blog that no one reads, a high-quality product that no one buys and a terrific brand that absolutely no one cares about. This is because people don’t care how great what you’re offering is; they care about what makes you different from the competition and how you will best meet their specific needs.
When content farms like Demand Studios, Suite101 and Associated Content soared in popularity a couple of years ago, they thought they had it all figured out: Pay people abysmal rates to churn out “content” that was little more than keywords strung together to support advertisements. In this model, words are merely a commodity, valued only for their ability to get someone to click on the page, but with no real intent to educate, inform, entertain, inspire or accomplish any of myriad goals good writing is meant to do.
Content marketing is a relatively new term in today’s landscape. However, according to the Content Marketing Institute, it’s actually been around for over 6,000 years.
Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.
If you’re looking to increase website traffic with both organic and paid ways, here are 10 methods that are proven to yield results.
People don’t like to be sold to. Your prospects are intelligent — they’re going to be turned off by gimmicks and even the softest of sales pitches. So how do you capture their attention?
The tools and technology of marketing are constantly evolving — even seasoned pros could learn a new trick or two.