If there’s one word that can drive fear into the hearts of business owners and individuals alike, it’s “audit.” And, each year at tax season, you’ll see plenty of advice on how to avoid being audited, what to do if you’re being audited and which countries to move to if you find out you’re being audited. (Just kidding on the last one. They’ll still find you.)
In some cases, however, an audit isn’t a bad thing; in fact, when it’s a content audit, it’s actually a great thing. So let’s look at what a content audit is, how it’s done and how it can help you improve your website while increasing traffic and revenue.
Don’t look now, but the new year is nearly here. If you’re a marketer, it’s time to start thinking about what marketing trends are coming up.
You always need to be on top of emerging marketing trends to stay ahead of the competition, find interesting and new ways to reach your clients, customers and followers — as well as establish yourself as a leader in your industry. It all starts with is a little bit of research.
Here are 10 marketing trends you should be embracing in 2019.
When it comes to content marketing, what’s old is new again.
Working remotely is all the rage. Both businesses and employees are experiencing the huge range of benefits that remote work has to offer.
From the business standpoint, companies can save money on office space, have a more focused workforce, experience less employee turnover and contribute to the sustainability of the planet, since people aren’t commuting to the office.
Employees can enjoy an improved work/life balance and be more productive because they have fewer distractions. This can help them accomplish more in a shorter time, experience less stress and be more engaged.
With these perks, it’s no surprise that remote work is catching on. In 2012, 39% of Americans reported that they worked from home at least some of the time. Today, 70% of employees work remotely at least once a week, and 53% are telecommuting at least half of the week.
Remote work is key to success at our digital marketing agency in Dallas. By opening up our positions to professionals all around the world, we’re able to find the best employees available. They enjoy the flexibility of working from home, and we’ve discovered that they are, indeed, more engaged and happier with their jobs. Happy employees = a better company!
However, we wouldn’t be able to thrive as a remote team without the best communication and workflow management tools and software at our disposal. Here are some of the essential tools for assembling a successful (and happy) remote marketing team.
Sales enablement has moved up the list of priorities for many marketing companies. In its State of Inbound 2018 report, HubSpot noted that 37% of marketing leaders placed it as one of their top initiatives, as it has provided companies with a more efficient and effective approach to the traditional sales process.
When it comes to understanding what sales enablement is, there are a number of different definitions to choose from — so don’t get too caught up in that confusion. Regardless of which definition you choose, sales enablement is essentially the process of sales and marketing agencies or teams working together to achieve a singular goal.
In the past, sales and marketing often operated in silos and, while they supported one another’s efforts in theory, there was little communication or interaction between the two.
Sales enablement provides salespeople the tools and resources they need to maximize their efforts. That support can come in many forms, including technology tools, specific marketing information and resources targeting their ideal customer. One of the best ways to do that is through developing sales enablement content.
It can be tough to keep up with the cool kids of Generation Y, also known as Millennials. But these 79 million teens, 20-somethings, and early-30-somethings have a strong purchasing power of about $170 billion per year, so it’s worth appealing to them if they’re a demographic that makes sense for your products or services.
What’s your story?
Trickier still, what’s your company’s story?
In the world of marketing, the ability to tell a compelling story is everything. Indeed, a knack for storytelling has again and again proven the hallmark of stellar content marketing campaigns.
Looking for a little inspiration for creative ways to tell a story – your brand’s story? Check out four brands that have nailed storytelling in creative, unexpected ways.
If you use social media as an inbound marketing tool for your business, chances are you have a presence on Facebook, Twitter and LinkedIn. (And if you don’t have one on those three, you probably should.) But there is one you platform might be missing out on. One that has a whopping 300 million monthly users.
Does your content reek of sales pitch?
As we’ve discussed before, when customers get a whiff of content that’s all about you, they run in the other direction. In fact, Forbes columnist Christine Comaford calls “content that’s too branded” the No. 1 mistake marketers make. Content should be natural, objective and unbiased, and provide value to your audience. In other words, don’t make it all about you.
Here some guidelines to follow to avoid the costly mistake of “overbranding”:
Visual learning has been around since before the written word. After all, what were hieroglyphics and cave drawings if not visual storytelling? Thanks to our digital world, we’re no longer confined to telling our story on a piece of rock. But that hasn’t made the use of visuals any less important.
Infographics are an effective way to deliver your content in short, bite-size pieces that are easy to digest and enjoyable to share. Studies reveal that 40% of people respond better to visual information than they do to plain text, and infographics are shown to boost web traffic by 12%. And, since 65% of people are visual learners, it makes sense to appeal to them with pictures as well as words.
Of course, you can’t just randomly slap some pictures on a page and explain them; that’s what scrapbooks are for. Effective infographics require careful thought, strategy and collaboration with designers. When done correctly, they can easily go viral and amplify your content marketing efforts. Let’s look at 11 steps you can take to make your infographics engaging and effective.