
What Is a Content Audit (And Why You Need One ASAP)
If there’s one word that can drive fear into the hearts of business owners and individuals alike, it’s “audit.” And, each year at tax season, you’ll see plenty of advice on how to avoid being audited, what to do if you’re being audited and which countries to move to if you find out you’re being audited. (Just kidding on the last one. They’ll still find you.)
In some cases, however, an audit isn’t a bad thing; in fact, when it’s a content audit, it’s actually a great thing. So let’s look at what a content audit is, how it’s done and how it can help you improve your website while increasing traffic and revenue.
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