Content Marketing

Here’s a fun test: Ask your content strategist, “When is the best time to refresh content?” Her answer should be, “Yes.” Why? Because it’s always time to refresh your content. Read more…

I came of age as a marketing professional during the dot-com bubble (and burst). Businesses were trying to figure out what having an online presence even meant and exploring new Read more…

With digital content marketing, leading a prospective buyer through the buyer’s journey is more nuanced than ever, especially if you’re selling a complex B2B solution with a long sales cycle. Read more…

My first job in marketing was as an intern for a custom publishing company. In the ensuing years, I’ve worked in branded content, brand journalism, custom content, inbound marketing and, Read more…

In September 2023, Google released a new helpful content update — the latest to its helpful content system, which, as Google explains, aims to “better ensure people see original, helpful Read more…

You’ve got awesome content that meets the needs of your target audience — but no one can find it online. What’s a marketer to do? The answer, of course, is Read more…

Sentence case or title case. Serial commas or no serial commas. Stop words. AP vs. Chicago Style vs. client style guides. Attention-grabbing deks. If these things don’t make sense to Read more…