Content Marketing

In early December 2022, I got a Slack message from a colleague. One line: “Are you frightened by ChatGPT?”  It’s a question that many people who make their living writing Read more…

Welcome to the marketing Olympics, where every buyer is an athlete on their own unique path to the podium. Some are just discovering the sport, testing out their strength. Others Read more…

If you post an infographic about the life cycle of deciduous trees on your B2B forestry company’s website, and no one is there to read it, does it even exist?  Read more…

Bad content hurts. I don’t just mean it’s painful — in some figurative sense — to look at a tweet or an email riddled with grammatical errors. I mean, lousy Read more…

The average consumer sees about 10,000 messages per day. Each one is vying for consumer attention and hoping to elicit a click or a read. We are awash in content, Read more…

Although TikTok and Instagram may seem to be grabbing most of the attention, when it comes to strategies for content marketing, the benefits of blogging continue to grow. You don’t Read more…

Keywords are a crucial part of any effective content marketing strategy. But figuring out which keywords to use and how to seamlessly and organically incorporate them into your on-page SEO Read more…