If you find Facebook frivolous and think Twitter is for twerps, you’re probably also skeptical about blogging. But your company stands to benefit from all these platforms — particularly blogging. So much more than “just” social media, blogs can also be powerful tools for brand positioning, thought leadership and even lead generation.
A truly excellent blog will serve all these functions — and give your company original content to share via those other social media platforms. Let’s take a look at some of the key benefits of blogging.
Digital marketers use many tactics to attract new visitors to their websites. Many of these tactics, unfortunately, are inefficient and don’t result in a high return on investment. They spin their wheels attempting to become more visible, but in the end, it makes little difference when it comes to increasing their traffic.
One way that has proven effective is improving on-page SEO. Using a variety of on-page SEO techniques can help to boost traffic and, as a result, bring in more customers.
To get started, marketers have to know what on-page SEO means. Ahrefs defines it as the practice of optimizing website pages to ensure they rank higher on search engines.
Ranking high on the Search Engine Results Page (SERP) is critical for driving traffic. According to a recent study, Position 1 on the SERP, or the first result, will receive 20.5% of clicks, Position 2 will receive 13.32%, Position 3 gets 13.14%, Position 4 gets 8.98% and so on. The farther down on the page a result is, the less likely people are to click on it.
With so much outdated and inaccurate information out there when it comes to on-page SEO, it’s essential for marketers to learn what really works. It’s so important, in fact, many companies are hiring SEO agencies or professionals to do this for them. Google is constantly changing its ranking criteria, and on-page SEO techniques like keyword stuffing just won’t cut it anymore.
If you’re looking to boost your on-page SEO efforts, follow these steps.
As we’ve discussed many times on the madison/miles media blog, one of the most important components of an effective inbound marketing strategy is creating high-quality, unique content that will draw leads to your site.
Sure, you can create eBooks, whitepapers and podcasts, but one of the best ways to consistently draw potential leads to your site is through your blog.
Once you’ve created well-written and attention-grabbing blog posts (we recommend sticking to the sweet spot of 1,000 to 1,200 words) you can’t just sit back and relax. You need to know how to make your blog popular! You want to get noticed, get more comments and get readers who will share your content with their network.
How does reading from a screen affect our concentration, empathy and engagement with what we’re reading? According to conventional wisdom, digital readers have shorter attention spans, prefer to skim low-level content, and retain fewer details about what they read.
For marketers, that has often translated into a preference for short, bite-sized online content.
Blogging has the power to drive customers to your website. When done right, it is a highly effective form of inbound marketing that can attract leads and turn them into potential customers.
According to Codeless and DemandMetric, companies with blogs produce 67% more leads per month than those that do not blog. A blog can help your business rank higher on Google and ensure that it’s visible to your target audience.
It can be difficult to come up with ideas for business blog posts, however. If you’re struggling with generating captivating topics to write about, here are some ideas, as well as tips on how to go about writing your posts.
By now you know that the benefits of blogging are numerous and varied. Blogs create fresh content, optimize SEO, establish your brand, drive traffic to your site and provide an avenue to communicate with your audience. But just like most things, a blog post is only as good as the sum of its parts. Here we break down those said parts that make up an amazing blog article.
So you have a blog, and you’re ready to establish yourself as an industry expert, promote your brand and sell more products and services.
The problem is, your blog isn’t the only one out there in the blogosphere — and before potential customers can read it, they have to be able to find it.
In this crowded reality, how do you make your content stand out and attract followers? After all, what’s the use of investing in a blog if you don’t have any readers — and more importantly, the right readers?
If you’re ready to learn how to increase blog traffic, check out these five tips for quickly beefing up your blog.
I once had a breakup that went so well it almost made me want to get back into the relationship again. (I said “almost.”) It was thoughtful, it was kind and it was mutually respectful. When I think back on that relationship, what I remember most is how well it ended.
As it turns out, that’s not as unusual as it sounds. In his latest book, “When: The Scientific Secrets of Perfect Timing,” bestselling author Daniel H. Pink says we’re more affected by the way things end than we probably realize. In fact, he devotes an entire chapter to endings and why they matter. Whether it’s a meeting, a concert or a sales call, the way we remember it will be colored by how it ended, so Pink asserts that we need to give more thought to how we wrap things up.
Take a basketball game. Your team is down by two in the final seconds of the game, then a turnover puts the ball back in your team’s hands. It’s a long shot, but just as the buzzer is about to sound, your shooting guard launches a hail Mary three-pointer that swishes through the net. That player is heralded as a hero for winning the game and, while it was a magnificent shot, it wouldn’t have gotten the same kind of glory if it had happened, say, in the first quarter.
The same is true of other things, right down to how we die. Pink points out that a person who’s lived a good life but makes some well-noted missteps in the final months of his or her life will be remembered for those failings, while an individual with a less-than-savory history who makes a turnaround at the end of his or her life will be seen as a success story.
Creating blog posts takes several hours from the beginning to the end.
You set aside one or a number of days coming up with blog post ideas. Then, you put together an editorial calendar, assign out the writing and editing of the posts, schedule them on your blog and promote them through email and social media. All in all, it can take several hours to simply create one new posts.
Though this entire process is tedious, blogging is critical to the success of many businesses.
After all, featuring a blog prominently on your website can give you a 434% better chance of ranking high on search engines. In addition, 47% of buyers will look at three to five pieces of content before engaging with a sales rep. Whether you’re a B2B or B2C company, blogging should be a top priority.
You want to blog, but you don’t want it to eat up all of your time. So how do you constantly come up with new blog post ideas when you’re already busy with other marketing tasks? By automating and streamlining the blog post idea and content creation process so you can focus on your other responsibilities.
As part of that streamlining process, use these 20 methods for developing new blog post ideas.