But what do academic journals have to do with your blog?! (And what the heck is a quantile, anyway?)
First of all, backlinks are the online equivalent of academic journal citations. And more backlinks have pretty positive implications for your content, including a broader audience and better search engine rankings. But choosing the right title for your blog post has myriad implications, from impacting how often an article is shared via social media, to influencing how often your blog subscribers open those automated email notifications. Titles and other on-page factors are so important in fact, countless businesses (large and small) have realized the importance of having an SEO expert assist them. It’s no wonder that direct marketing maven Drayton Bird suggests investing so much time writing exceptional headlines.