I don’t know about you, but to me it feels like the entire marketing world is in scramble mode around how search is changing. And it’s not without reason. The Read more…
AI
When ChatGPT was released in November 2022, I — like many people whose livelihood depends on “herding words” as acclaimed Texas author Larry McMurtry says of writing — fell Read more…
I came of age as a marketing professional during the dot-com bubble (and burst). Businesses were trying to figure out what having an online presence even meant and exploring new Read more…
Artificial intelligence has permanently become part of our lives, as evidenced by everything from our Spotify playlists to search engines. While we were already comfortable with AI algorithms that recommended Read more…
In early December 2022, I got a Slack message from a colleague. One line: “Are you frightened by ChatGPT?” It’s a question that many people who make their living writing Read more…
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B2B Sales Enablement, Decoded!
Learn the what, why and how of sales enablement for B2B companies like yours.
