Consumers use search engines more than 3 billion times a day, so if you’re running a business, search engine optimization (SEO) is vital to your success. Learning all the terms and tactics used in SEO can be overwhelming, but don’t worry. The good news is that you don’t need to “speak geek” to understand SEO […]
The global digital health market is predicted to reach more than $223 billion by 2023 — that’s an impressive market growth rate of 21.1% in just a few years. Health tech companies have unprecedented opportunities right now, but that doesn’t mean it’s an easy industry. While these numbers are exciting, they also mean that competition […]
If you’ve devoted any time to landing page design or paid any attention to your website’s lead conversion rates, you know exactly how critical your call-to-action (CTA) buttons are. Every aspect of their appearance and placement can impact conversion rates. By optimizing your CTA button design, you can significantly improve lead conversion. Here are five tips to make the most of your CTAs.