August 30, 2020What the Rise of Long-Form Content Means to You Media companies and content marketers alike are turning to long-form content to capture readers’ attention. The reason? They’ve found that Google favors lengthier stories, and that measuring the amount of time readers spend on a...Read More
October 1, 2019Building an Inbound Marketing Plan: Goals, Strategy and Tactics Before you go churning out case studies or start toiling away on Twitter — indeed, before you engage in the first inbound marketing activity — you first must determine your goals, strategy and tactics. Yep, we're talking about...Read More