m3’s Awesome blog
Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.
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Being “on brand” all the time can actually be a bad thing. It’s the equivalent of a wallflower who stays in her comfort zone, never branching out to new social groups. Innovative marketers know how to produce content that balances creativity and commerce by embracing failure, pushing limits and continuously testing new possibilities. Marketers who…
You have a lovely website showcasing your expertise and products or services. But no one is actually finding the website. Not awesome. What went wrong?
If you’re not using video in your content marketing strategy, you’re missing out on easy opportunities to share your company’s story and interact with your customers. There are some initial hurdles to jump (finding story ideas, investing in equipment, training staff), but they’re not as high as you might think.
In today’s business environment, B2B companies must have a social media strategy in place to succeed. To get started with B2B social media, follow these nine steps for creating a documented and thorough social media strategy.
Digital marketers use many tactics to attract new visitors to their websites. Many of these tactics, unfortunately, are inefficient and don’t result in a high return on investment. They spin their wheels attempting to become more visible, but in the end, it makes little difference when it comes to increasing their traffic. One way that…
The head honchos at Google are notoriously tight-lipped about the intricacies of their PageRank algorithms, which have evolved significantly over the past decade. But last year the company announced that RankBrain, an artificial intelligence system that monitors search results, was the third most important factor in Google's ranking algorithm. That left the top two factors…
Are you a social media holdout? If you find Facebook frivolous and think Twitter is for twerps, you’re probably also skeptical about blogging. But your company stands to benefit from all these platforms — particularly blogging. So much more than “just” social media, blogs can also be powerful tools for brand positioning, thought leadership and…