m3’s Awesome blog

Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.

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A thumb stopper refers to “a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice.”  Thumb stoppers...

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The average consumer sees about 10,000 messages per day. Each one is vying for consumer attention and hoping to elicit a click or a read. We are awash in content,...

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“In writing, your audience is one single reader. … Pick out one person — a real person you know, or an imagined person and write to that one.”  It’s good...

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SEO 

Keywords are how people look for anything and everything in the digital world. You type a word or two into Google’s search bar, and up pops a list — it’s...

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At madison/miles media, we approach marketing with an eye toward journalistic storytelling. That’s because we believe stories have the power to connect and build lasting, trusting relationships between you and...

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You’ve invested a lot into your digital marketing efforts. The planning, the mapping, the late-night keyword searches. How can you tell if all of your hard work is actually paying...

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SEO 

Backlinks (also known as inbound or incoming links) are the backbone of a successful off-page SEO strategy.  If your first reaction to that sentence is “backWHATnow?” you’re in the right...