m3’s Awesome blog

Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.

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So, you fell in love with a digital marketing agency, eh?  You probably met online (isn’t that how everybody connects these days?) and were drawn in by a professional website,...

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Ah, the ubiquitous CTA button. Whether shouting “BUY NOW” or subtly suggesting “check us out,” it’s everywhere. In our mobile-centric world, it’s usually a clickable button that urges digital readers...

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Sales enablement, sales enablement, sales enablement. It seems like everywhere you turn these days, you’re met with those two words — and it’s not just in your head. According to...

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As a digital marketer, data is your window into what your audience wants to see and hear from you. It’s what helps you make informed decisions about the type of...

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The success of your business relies on building and maintaining a solid reputation. In the old days, that meant word of mouth and good press; today, that means excellent reputation...

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Bad content hurts. I don’t just mean it’s painful — in some figurative sense — to look at a tweet or an email riddled with grammatical errors. I mean, lousy...

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Sure, marketing automation is technically for marketers (it’s right there in the name). But marketers don’t operate in a silo (or at least they shouldn’t). Good marketing automation has benefits...