m3’s Awesome blog

Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.

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In today’s difficult business environment, creating a strong brand image means everything to your company. Our 24-hour-a-day news cycle makes it harder than ever to promote your brand in this insanely cluttered environment. That’s why every business owner needs to build a strong foundation in order to achieve branding success. Using consumer PR and marketing is…

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Content marketing has certainly been " on trend" lately — and it shows no signs of slowing down as the year progresses. If you're like us, you may feel overwhelmed by the seemingly endless stream of conferences and " unmissable" events. It would be easy to spend more time doing professional development at conferences than putting your news…

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madison/miles media, a DFW-based content marketing agency, has won three APEX 2016 Awards, which honor excellence in publishing by professional communicators. The agency’s electronic media submission, an ebook titled “Do-It-Yourself...

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If you’re at all committed to producing great content, then you know you need an editorial calendar (also called a “content calendar”). But with the plethora of tools available today,...

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Today, video content is more important than ever for building your business and achieving your marketing goals. My background is in direct-response marketing, both business-to-business and consumer, but my education...

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Sometimes, it needs to be said: Just because you have a personal Facebook account doesn’t mean you’re a social media expert. You can’t expect to effortlessly jump into marketing on...

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Imagine that you’re sitting down to watch the Big Game. As players file onto the field, you realize that their uniforms aren’t uniform. While some players stuck close to their team’s color palette, nobody is wearing exactly the same colors. Some diverged from team colors completely because they felt their color choice “looked better.” Numbers…