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Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.
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If you've devoted any time to landing page design or paid any attention to your website's lead conversion rates, you know exactly how critical your call-to-action (CTA) buttons are. Every aspect of their appearance and placement can impact conversion rates. By optimizing your CTA button design, you can significantly improve lead conversion. Here are five…
You like the design — but do your customers? Art and design are subjective, but it's still possible to analyze them objectively. Even if you think the design for your company's marketing initiatives looks great, take a moment to check if it’s on target. Is this something that will look great to your customers? Here are…
Gone are the days of hiring developers and programmers to build your own native mobile app. Now, other developers and programmers have spent their time and talent creating tools that cut...
Over the past few years, Google Fonts has grown and evolved into one of the top sources for typefaces. It’s free, it’s easy — and it’s loaded with fonts of...
We talk a lot about content marketing and why it’s important — most marketers understand that. But some organizations struggle when it comes time to generate the needed content (and...
Brand identity is about more than just "how your stuff looks." It's part of everything your brand does, including the content you post on your website, the social media messages you deliver, the design choices you make, and more. So what else factors into your brand identity — and how can you make sure that customers absolutely love…
To put it scientifically: It’s hard out there for a doc.