m3’s Awesome blog
Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.
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Account-based marketing (ABM) isn’t new, but it’s gaining traction around the digital marketing watercoolers (online and in-person). So what is ABM? The definition we like best comes from the ABM...
Effective sales collateral is any piece of content that supports the sales process. Back in analog times, that meant things like brochures, sales sheets and catalogs. While print still has...
Ah, the infographic. That darling of the design department. That perennially persuasive portmanteau. Infographics have become increasingly important to digital marketers. According to the Content Marketing Institute’s annual B2B trend...
We’re living in the age of social media. That means the tried-and-true B2B marketing tool — the email newsletter — is out, right? Au contraire! Socials are an important part...
Blogging can feel a little bit like screaming (or typing) into the void. How do you know if your lovingly crafted content is connecting with readers? Is your post generating...
A thumb stopper refers to “a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice.” Thumb stoppers...
The average consumer sees about 10,000 messages per day. Each one is vying for consumer attention and hoping to elicit a click or a read. We are awash in content,...