m3’s Awesome blog

Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.

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Account-based marketing (ABM) isn’t new, but it’s gaining traction around the digital marketing watercoolers (online and in-person). So what is ABM? The definition we like best comes from the ABM...

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Effective sales collateral is any piece of content that supports the sales process. Back in analog times, that meant things like brochures, sales sheets and catalogs. While print still has...

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Ah, the infographic. That darling of the design department. That perennially persuasive portmanteau.  Infographics have become increasingly important to digital marketers. According to the Content Marketing Institute’s annual B2B trend...

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We’re living in the age of social media. That means the tried-and-true B2B marketing tool — the email newsletter — is out, right?  Au contraire!  Socials are an important part...

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Blogging can feel a little bit like screaming (or typing) into the void.  How do you know if your lovingly crafted content is connecting with readers? Is your post generating...

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A thumb stopper refers to “a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice.”  Thumb stoppers...

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The average consumer sees about 10,000 messages per day. Each one is vying for consumer attention and hoping to elicit a click or a read. We are awash in content,...