m3’s Awesome blog

Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.

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Pay-per-click (PPC) and social advertising are powerful tools in a marketer’s toolkit. They’re quick and attention-grabbing, and they can produce a surge of web traffic. It’s quite the thrill watching...

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There’s an oft-quoted statistic in digital marketing circles that the ROI for email marketing is upwards of $36 for every $1 spent. It’s a powerful one, to be sure — but...

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Be honest. When was the last time you gave your website a makeover? A refresh? The tiniest little update?  If you have to think hard about it, you’re overdue.  A...

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The Dallas/Fort Worth metroplex — home to more than 200 hospitals and surgery centers, and hundreds more independent practices — is a growing hub for health care.  How can your...

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SEO 

Ever plugged your website domain into an SEO tool, and the term “domain rating” pops up? You might understand some SEO basics like internal linking or honing in on keywords,...

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If you post an infographic about the life cycle of deciduous trees on your B2B forestry company’s website, and no one is there to read it, does it even exist? ...

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Picture a rushing river. Your company is on one side, and potential customers are on the other.  How do you reach them?   In outbound marketing (traditional advertising), you’d stand on...