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Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.

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Google is getting one step closer to reading our minds. In September, the tech giant announced the launch of Hummingbird, a search algorithm that focuses on the meaning of a search instead of just keywords.

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Once again, Thanksgiving is here. It’s a time for hanging out with your family and friends, eating delicious turkey, stuffing, mashed potatoes and cranberry sauce, watching the Macy’s parade and learning about our country’s history. It’s also a chance to reflect upon what you’re thankful for in your life. Here at the madison/miles media digital…

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There are many terrifying things in the world — spiders, tornadoes, losing your mom in the grocery store, just to name a few. For marketers and salespeople, however, the scariest thing may be how easy it is to lose a potential customer. Just when you think you have them… poof! They disappear like a spirit…

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Emails can be a tricky business. Every time you send out an email, you’re hoping to catch someone’s attention and make them interested enough to click “open” instead of hitting “delete.” This can be a challenge no matter what kind of email you’re sending, but when it comes to sales emails, the challenge is even…

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“Hey, girl, did you know I’ve created dozens of workflows in HubSpot?” While this probably isn’t the best pick-up line out there, it might be nice to hear if you’re looking for someone to help your company with lead nurturing. (As long as you remove the “girl” part.) Why? Because workflows can seem like a…

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When it comes to creating great content, outside voices deliver extra credibility and authority to blog posts, white papers and stories. Bringing in experts to explain a topic has several benefits: It can add new perspective to a topic It gives you an excellent reason to reach out to influencers and leaders in your space…

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Each year, thousands of people who are passionate about marketing, selling and delighting customers come together for one of the largest inbound marketing events of the year — INBOUND.  A marketer’s dream come true: @INBOUND #INBOUND18 pic.twitter.com/eZRgB6PSYp — Heather Young (@Heather_SIG) September 7, 2018 Like many exceptional things, INBOUND gets better with age, and #INBOUND18…