Madison Miles Media

m3’s Awesome blog

Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.

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The average consumer sees about 10,000 messages per day. Each one is vying for consumer attention and hoping to elicit a click or a read. We are awash in content,...

“In writing, your audience is one single reader. … Pick out one person — a real person you know, or an imagined person and write to that one.”  It’s good...

SEO 

Keywords are how people look for anything and everything in the digital world. You type a word or two into Google’s search bar, and up pops a list — it’s...

At madison/miles media, we approach marketing with an eye toward journalistic storytelling. That’s because we believe stories have the power to connect and build lasting, trusting relationships between you and...

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You’ve invested a lot into your digital marketing efforts. The planning, the mapping, the late-night keyword searches. How can you tell if all of your hard work is actually paying...

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SEO 

Backlinks (also known as inbound or incoming links) are the backbone of a successful off-page SEO strategy.  If your first reaction to that sentence is “backWHATnow?” you’re in the right...

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PPC 

Look, we’re all about content here. We call ourselves a content-driven digital marketing agency, and we mean it. We believe (and have the data to back it up) that good...