m3’s Awesome blog

Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.

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Look, you know your stuff. You have industry insights and knowledge up to your eyeballs. You may even be a pretty good  writer who can string together a blog post...

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Artificial intelligence has permanently become part of our lives, as evidenced by everything from our Spotify playlists to search engines. While we were already comfortable with AI algorithms that recommended...

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B2B digital marketing operates in a unique realm. Unlike B2C, B2B content often demands a deeper understanding of niche industries, complex products and multi-tiered decision-making processes.  Given that digital marketing...

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Influencers aren’t just beneficial for B2C companies; influencer marketing can also help B2B companies generate more web traffic. When a company can tap the right influencers for its brand with...

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Sentence case or title case. Serial commas or no serial commas. Stop words. AP vs. Chicago Style vs. client style guides. Attention-grabbing deks. If these things don’t make sense to...

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In early December 2022, I got a Slack message from a colleague. One line: “Are you frightened by ChatGPT?”  It’s a question that many people who make their living writing...

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Welcome to the marketing Olympics, where every buyer is an athlete on their own unique path to the podium. Some are just discovering the sport, testing out their strength. Others...