m3’s Awesome blog
Best practices (of course, we call them Awesomest Practices) in digital marketing, content, sales enablement and more.
Sort by Topic:
Never miss our latest Awesome Practice!
Subscribe here:
Look, you know your stuff. You have industry insights and knowledge up to your eyeballs. You may even be a pretty good writer who can string together a blog post...
Artificial intelligence has permanently become part of our lives, as evidenced by everything from our Spotify playlists to search engines. While we were already comfortable with AI algorithms that recommended...
B2B digital marketing operates in a unique realm. Unlike B2C, B2B content often demands a deeper understanding of niche industries, complex products and multi-tiered decision-making processes. Given that digital marketing...
Influencers aren’t just beneficial for B2C companies; influencer marketing can also help B2B companies generate more web traffic. When a company can tap the right influencers for its brand with...
Sentence case or title case. Serial commas or no serial commas. Stop words. AP vs. Chicago Style vs. client style guides. Attention-grabbing deks. If these things don’t make sense to...
In early December 2022, I got a Slack message from a colleague. One line: “Are you frightened by ChatGPT?” It’s a question that many people who make their living writing...
Welcome to the marketing Olympics, where every buyer is an athlete on their own unique path to the podium. Some are just discovering the sport, testing out their strength. Others...
