Without looking at your profile, can you quickly answer the question, ” What LinkedIn Groups are you in and how have they helped you lately?” If the answer is, “Huh, I haven’t really thought about it lately,” then it could be time for a fresh look at this aspect of your social media marketing strategy.
Sales enablement has moved up the list of priorities for many marketing companies. In its State of Inbound 2018 report, HubSpot noted that 37% of marketing leaders placed it as one of their top initiatives, as it has provided companies with a more efficient and effective approach to the traditional sales process.
When it comes to understanding what sales enablement is, there are a number of different definitions to choose from — so don’t get too caught up in that confusion. Regardless of which definition you choose, sales enablement is essentially the process of sales and marketing agencies or teams working together to achieve a singular goal.
In the past, sales and marketing often operated in silos and, while they supported one another’s efforts in theory, there was little communication or interaction between the two.
Sales enablement provides salespeople the tools and resources they need to maximize their efforts. That support can come in many forms, including technology tools, specific marketing information and resources targeting their ideal customer. One of the best ways to do that is through developing sales enablement content.
No matter how fabulous your product or service is, if you don’t get your message out, you won’t drive traffic to your website… and you know what happens next. Nothing.
Even if you already know that content marketing can help you, there’s a significant difference between knowing content marketing is the solution and knowing how to create a solid content marketing strategy. That could be why only 37% of marketers say they have a defined content marketing strategy and 64% of marketers say they want to learn how to build a better content strategy.
Great content marketing strategies include many different tactics, and if you want your marketing to be truly effective, you have to decide on the ones that make the most sense for your business. While there are many different content marketing tactics you can use to fuel your business growth, here are seven of our favorites.
Your team members are smart, capable and hard-working, but they just don’t seem to be that into their jobs — and you’re worried that their lack of enthusiasm may spill over into your company’s messaging.
What’s missing here? Passion.
Passionate companies are the ones who’ve built team engagement right into their company DNA. Enthusiasm, energy and innovation — it’s a core part of the way they operate. And it shows in everything from their content marketing efforts to their overall branding.
Don’t worry if your team members seem to have lost some of their drive; it’s never too late to start cultivating passion in your company. Here are six tips to get you started.
madison/miles media, a DFW-area content marketing agency, has taken home four 2017 APEX Awards including the Grand Award for its “GoToGuide on Heart Attacks” for Mended Hearts. The 2017 APEX Awards for Publication Excellence are an annual competition for publishers, editors, writers and designers in the print, Web, electronic and social media markets. Awards recognize […]