In the healthcare industry, many people are involved in the decision-making process. These individuals have different roles, goals and agendas. Because of this, it’s hard to know who to target and even harder to know which tactics and channels to use to reach them. Fortunately, there are some strategies that will help you along the […]
The global digital health market is predicted to reach more than $223 billion by 2023 — that’s an impressive market growth rate of 21.1% in just a few years. Health tech companies have unprecedented opportunities right now, but that doesn’t mean it’s an easy industry. While these numbers are exciting, they also mean that competition […]
There’s a bit of debate around doctors interacting with patients or potential patients on social media platforms like Facebook, Twitter and Pinterest. In general, the two schools of thought go something like this: Doctors shouldn’t interact with patients in social media because they don’t have time, and doing so contributes to physician burnout. Plus, there’s […]
If you’re thinking about setting up social media accounts for your medical practice — or if you’ve already done so but aren’t sure what to do now — take heed. We’ve listed some quick and dirty do’s and don’ts for health care providers who need some help keeping those Twitter, Facebook and Instagram streams flowing with great content.
Once you have made the effort to create a Facebook page for your medical practice, the next challenge is regularly posting engaging information for the page’s fans. Keep the following list handy for quick and easy post ideas.
Have you checked out your reviews on Yelp?
That’s right. The same site that allows individuals to post reviews of restaurants and beauty salons allows them to also post reviews of physicians.
Yes, we wonder if people truly can accurately evaluate the true quality of the medical services that they receive. But, like it or not, patients are sharing their opinions online — and you need to know what they’re saying.
Finding the right marketing agency to partner with is challenging, especially for healthcare providers. No two practices are alike, and monumental changes are taking place not only in healthcare reform, but also in the patient journey.
Whether you’re leading a private practice, surgery center, home health service or health system, or you serve in some other healthcare role, how do you go about choosing an agency that understands medical marketing strategies and can apply them to your practice? Here are 10 characteristics you should look for in a healthcare marketing agency:
To put it scientifically: It’s hard out there for a doc.