September 4, 2019Producing Content For the Buyer’s Journey: Awareness Stage In the past, digital marketers and salespeople focused on advertising and cold calls over inbound marketing and content creation. That has changed as buyers have become more empowered in the Information Age. They can use a...Read More
March 21, 2019How to Create a Powerful Sales Script to Improve Results The title of Bob Franco’s 2016 book pretty much sums up the current state of sales. “Sales: The Hardest Easy Job In The World” emphasizes that while sales jobs are relatively easy to find, they’re...Read More