Madison Miles Media

m3’s awesome blog

Best practices (of course, we call them Awesomest Practices) in digital
marketing, content, sales enablement and more.

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 How to Write a Killer Blog Post

I’m going to start by giving you the single best tip I ever got about writing.

(How’s that for a first sentence with a hook?)

In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First Drafts.” I was intrigued: If the article was good enough that it could make my prim and conservative English teacher allude to a swear word, it probably had something valuable to say.

 The Types of Blogs That Drive the Most Traffic

If you’re an avid reader who gets most of your news online, you most likely have a specific set of blogs you check on a daily basis. My blogs of choice include Colossal, Poynter’s MediaWire Blog, The New York Times Well Blog and the Etsy Blog.

Not only do these blogs cover the topics I’m most interested in (journalism, health, art and crafting), but they also cover the topics in unique, attention-grabbing ways that ensure I won’t be struggling to keep my eyes open as I scroll through the posts.

These blogs and countless others (hello Gawker, Mashable and The Daily Beast) have gained prominent followings because they cover content readers are interested in and they do so in formats that are sure to attract readers to their sites and keep them there.

Whether it’s a list, infographic or personal essay, these blog sites have mastered the art of creating captivating posts that garner 10 million plus (yes, you heard me right) unique monthly visitors. You may have top-notch content on your blog, but that means nothing if you aren’t presenting the information in a unique, easily digestible and fun format.

Here are a few types of blogs you should be creating to ensure you’re driving traffic to your site. These are great formats to refer to not only when you have a topic in mind, but also when you need a dose of inspiration when the inevitable writer’s block strikes. 

Companies looking to outsource the creation of content may be wondering: Should we open up bidding to content marketing agencies or offer the work to our usual ad agency? Both agencies are crucial for attracting customers, but each has specific strengths. According to the Content Marketing Institute, “most ad agencies aren’t built for consistent, long-form content creation and distribution.”
When it comes to the complicated task of search engine optimization (SEO), it's best to start with the basics — and the most basic part of SEO is keyword locations. Keywords are the search terms that people type into search engines. Where you use them, how often you use them and even where you don't use them will impact your likelihood of landing on someone's search engine results page (SERP). And to put it not so delicately, the difference between being on Page 1 and Page 2 of SERP can be company survival or company struggles. According to the HubSpot blog, fewer than 10 percent of people get to the second page of search engine results. Also, ranking No.1 leads to four times more visits than ranking No. 2. Increase your chances of snagging a new site visitor by targeting your keywords in the following 6 locations.