You've worked hard to write that white paper, eBook or blog post. Don't let all that work go to waste by making one of these six common design mistakes — any of which would do your brand a big disservice!

Color theory isn’t just for painters and interior designers. It’s for anyone who wants to use the psychology of color to invoke specific emotions — that means you, marketers, business owners and brand leaders! Understanding the meaning of individual colors and mixing them the right way in your product’s branding can make all the difference…