Blogging can feel a little bit like screaming (or typing) into the void.  How do you know if your lovingly crafted content is connecting with readers? Is your post generating Read more…

A thumb stopper refers to “a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice.”  Thumb stoppers Read more…

The average consumer sees about 10,000 messages per day. Each one is vying for consumer attention and hoping to elicit a click or a read. We are awash in content, Read more…

“In writing, your audience is one single reader. … Pick out one person — a real person you know, or an imagined person and write to that one.”  It’s good Read more…

SEO  

Keywords are how people look for anything and everything in the digital world. You type a word or two into Google’s search bar, and up pops a list — it’s Read more…

At madison/miles media, we approach marketing with an eye toward journalistic storytelling. That’s because we believe stories have the power to connect and build lasting, trusting relationships between you and Read more…

You’ve invested a lot into your digital marketing efforts. The planning, the mapping, the late-night keyword searches. How can you tell if all of your hard work is actually paying Read more…