Pay-per-click (PPC) and social advertising are powerful tools in a marketer’s toolkit. They’re quick and attention-grabbing, and they can produce a surge of web traffic. It’s quite the thrill watching Read more…

There’s an oft-quoted statistic in digital marketing circles that the ROI for email marketing is upwards of $36 for every $1 spent. It’s a powerful one, to be sure — but Read more…

Be honest. When was the last time you gave your website a makeover? A refresh? The tiniest little update?  If you have to think hard about it, you’re overdue.  A Read more…

The Dallas/Fort Worth metroplex — home to more than 200 hospitals and surgery centers, and hundreds more independent practices — is a growing hub for health care.  How can your Read more…

If you post an infographic about the life cycle of deciduous trees on your B2B forestry company’s website, and no one is there to read it, does it even exist?  Read more…

Picture a rushing river. Your company is on one side, and potential customers are on the other.  How do you reach them?   In outbound marketing (traditional advertising), you’d stand on Read more…

So, you fell in love with a digital marketing agency, eh?  You probably met online (isn’t that how everybody connects these days?) and were drawn in by a professional website, Read more…