You’ve just invested in creating a sales enablement strategy to help strengthen your brand’s conversions, and you’re wondering how to track whether these tools are actually boosting sales.  Knowing how Read more…

You’ve got awesome content that meets the needs of your target audience — but no one can find it online. What’s a marketer to do? The answer, of course, is Read more…

Influencers aren’t just beneficial for B2C companies; influencer marketing can also help B2B companies generate more web traffic. When a company can tap the right influencers for its brand with Read more…

Sentence case or title case. Serial commas or no serial commas. Stop words. AP vs. Chicago Style vs. client style guides. Attention-grabbing deks. If these things don’t make sense to Read more…

Welcome to the marketing Olympics, where every buyer is an athlete on their own unique path to the podium. Some are just discovering the sport, testing out their strength. Others Read more…

Marketing strategies are like gardens. (Stick with me here. I promise we’re going somewhere.) On the one hand, you’ve got the patient cultivator. She’s out in the fields — probably Read more…

Pay-per-click (PPC) and social advertising are powerful tools in a marketer’s toolkit. They’re quick and attention-grabbing, and they can produce a surge of web traffic. It’s quite the thrill watching Read more…