When ChatGPT was released in November 2022, I — like many people whose livelihood depends on “herding words” as acclaimed Texas author Larry McMurtry says of writing — fell Read more…

For leaders of small to medium-sized businesses trying to grow their companies, relying on scattershot marketing efforts like sporadic social media posts or blog updates might get you some immediate Read more…

Here’s a fun test: Ask your content strategist, “When is the best time to refresh content?” Her answer should be, “Yes.” Why? Because it’s always time to refresh your content. Read more…

I came of age as a marketing professional during the dot-com bubble (and burst). Businesses were trying to figure out what having an online presence even meant and exploring new Read more…

With digital content marketing, leading a prospective buyer through the buyer’s journey is more nuanced than ever, especially if you’re selling a complex B2B solution with a long sales cycle. Read more…

Executing a successful account-based marketing campaign requires a lot of moving pieces: defining buyer personas, selecting target accounts, understanding which roles are on the buying committee within these accounts and Read more…

In September 2023, Google released a new helpful content update — the latest to its helpful content system, which, as Google explains, aims to “better ensure people see original, helpful Read more…