When it comes to social media for your business, there’s a difference between being engaging and just flat out condescending.

Each year, thousands of people who are passionate about marketing, selling and delighting customers come together for one of the largest inbound marketing events of the year — INBOUND.  A marketer’s dream come true: @INBOUND #INBOUND18 pic.twitter.com/eZRgB6PSYp — Heather Young (@Heather_SIG) September 7, 2018 Like many exceptional things, INBOUND gets better with age, and #INBOUND18…

You know your business and services inside and out. You can speak passionately about the intricate details of your latest product or the advanced logistics behind your business model. You’ve scoped out the competition and understand the benefits that make your company stand out. But how well do you know your audience? As a business…