Influencers aren’t just beneficial for B2C companies; influencer marketing can also help B2B companies generate more web traffic. When a company can tap the right influencers for its brand with Read more…

Sentence case or title case. Serial commas or no serial commas. Stop words. AP vs. Chicago Style vs. client style guides. Attention-grabbing deks. If these things don’t make sense to Read more…

Welcome to the marketing Olympics, where every buyer is an athlete on their own unique path to the podium. Some are just discovering the sport, testing out their strength. Others Read more…

Marketing strategies are like gardens. (Stick with me here. I promise we’re going somewhere.) On the one hand, you’ve got the patient cultivator. She’s out in the fields — probably Read more…

Pay-per-click (PPC) and social advertising are powerful tools in a marketer’s toolkit. They’re quick and attention-grabbing, and they can produce a surge of web traffic. It’s quite the thrill watching Read more…

Ever plugged your website domain into an SEO tool, and the term “domain rating” pops up? You might understand some SEO basics like internal linking or honing in on keywords, Read more…

As social media has become a necessary tool for communication — both in our personal lives and in the business world — it has created entirely new ways to reach customers and initiate conversations that weren’t possible two decades ago. One effective way to take advantage of the new marketing channels created through platforms like…