Developers: They sometimes dress funny and often use words like " algorithm," " cascading style sheets" and " meta tags." If your company is about to launch an app or revamp your website, you may worry about communicating with people who speak a different language. But with these seven tips, your team and your developers…

You installed your Google Analytics tracking code, but ... now what? Never fear if the dashboard appears intimidating: It's easier to understand than it looks. Let's go over the basics of Google Analytics and get you on the right track for success.

Let me be the first to admit I have a major problem: I am absolutely awful at starting personal projects and not finishing them. Illustrations get half-way done and abandoned, comics get to the home stretch and then disappear … Why do I let these things happen? What keeps going wrong? It pains me, but I…

Your team members are smart, capable and hard-working, but they just don't seem to be that into their jobs — and you're worried that their lack of enthusiasm may spill over into your company's messaging. What's missing here? Passion. Passionate companies are the ones who've built team engagement right into their company DNA. Enthusiasm, energy and innovation…

Consumers decide whether to click " back" after seeing your website in seconds. In fact, according to Google's own research, we can make up our minds about a design within 50 milliseconds — and even as quick as 17 ms. Talk about fast! Knowing this, it's crucial to put your business in the best possible…

Your site has plenty of data from Google Analytics. You know your way around the numbers. But how do you translate this knowledge into action, and make your site perform better? Here's a helpful primer on using this powerful data to increase visitor engagement.

You probably know about the WordPress content management system (CMS). After all, millions of websites are on it. But did you know that HubSpot also offers a CMS? (They actually call it a " content optimization system" or COS, but it's essentially the same thing.) And it just might be a great choice if you're looking to take your marketing efforts to…