Creating blog posts takes several hours from the beginning to the end. You set aside one or a number of days coming up with blog post ideas. Then, you put together an editorial calendar, assign out the writing and editing of the posts, schedule them on your blog and promote them through email and social…

Don’t look now, but the new year is nearly here. If you’re a marketer, it’s time to start thinking about what marketing trends are coming up. You always need to be on top of emerging marketing trends to stay ahead of the competition, find interesting and new ways to reach your clients, customers and followers…

Working remotely is all the rage. Both businesses and employees are experiencing the huge range of benefits that remote work has to offer. From the business standpoint, companies can save money on office space, have a more focused workforce, experience less employee turnover and contribute to the sustainability of the planet, since people aren’t commuting…

In the past, digital marketers and salespeople focused on advertising and cold calls over inbound marketing and content creation. That has changed as buyers have become more empowered in the Information Age. They can use a search engine to perform thorough research before making a purchasing decision — and that’s exactly what they do. According to…

You’ve been using the same B2B lead generation ideas for years. Now that 2019 is almost here, it’s time to switch up how you draw in prospects, take them through the buyer’s journey and convince them to make a purchase.

Back in the day, when people wanted to find out what was going on in the world or entertain themselves, they would open up a newspaper or switch on the television. Now, people are crunched for time and want access to quick information, so they are turning to online video instead. 

Case studies are an effective way to show prospects what your company has done for others and how you can help them achieve their objectives. Unlike reviews and testimonials — in which customers explain first-hand what it was like to do business with you —  case studies use a storytelling approach to demonstrate the success that customers…