In today’s business environment, B2B companies must have a social media strategy in place to succeed. To get started with B2B social media, follow these nine steps for creating a documented and thorough social media strategy.

Digital marketers use many tactics to attract new visitors to their websites. Many of these tactics, unfortunately, are inefficient and don’t result in a high return on investment. They spin their wheels attempting to become more visible, but in the end, it makes little difference when it comes to increasing their traffic. One way that…

As a business owner, you’re always trying to figure out ways to attract new prospects and turn them into loyal customers. It all starts with making them aware of your business by providing them with useful and interesting content like blog posts, videos, infographics and e-books. One popular form of content that has gained traction…

If you work in marketing or sales, you’re probably already familiar with sales sequences. Sequences are the series of actions a salesperson takes to brings leads into the funnel and eventually turn them into buyers. They include phone calls, emails, in-person meetings, live demos and other touchpoints where salespeople and leads interact. They are pre-determined…

Social media marketing is crucial for B2C and B2B companies today. It doesn’t matter what industry they are in, because they can find their unique audiences out there on at least one of the many platforms available.  According to WordStream, 22 percent of the total global population uses Facebook, there are more than 530 million…

  You wouldn’t think of setting out on a cross-country road trip without a plan for reaching your destination, and the same should be true of your marketing plan. Having a map that outlines how you’re going to reach your marketing destination can be the difference between success and failure. Content Marketing Institute reports that…

As our attention spans grow shorter and more consumers “cut the cord” to cable television, video is becoming increasingly popular. That growth is only expected to increase in the future. Just check out these incredible stats: YouTube has more than one billion users, which is nearly one-third of total global internet users. People watch more than…