How does reading from a screen affect our concentration, empathy and engagement with what we're reading? According to conventional wisdom, digital readers have shorter attention spans, prefer to skim low-level content, and retain fewer details about what they read. For marketers, that has often translated into a preference for short, bite-sized online content.  But a new study…

How much do you really know about your customers? What print magazines do they read, and do they regularly spend time on Twitter, for instance? What are some of their key challenges? Where do they go online to get information for their job? Those kinds of details can actually help you make smarter decisions about…

Have you heard all the hubbub about HubSpot's Inbound Certification? Free and available to anyone, the comprehensive training covers all the basics of inbound marketing. Here at madison/miles media, our whole team — every single employee — is participating in the program. Here's why: