With over 70 million users, Pinterest has been getting plenty of attention from marketers. And now that the site has added a " Buy" button, B2C businesses are even more excited about the platform's potential. Meanwhile, some companies are asking if they should be using Pinterest for B2B marketing.  The answer to that question depends largely on…

If your business has multiple locations across different cities or states, you've no doubt spent plenty of time building your corporate brand. And protecting that brand is critical, especially in an era when consumers are so likely to look online for reviews and recommendations. Does that mean your brand's social media presence should be national only?…

Before you go churning out case studies or start toiling away on Twitter — indeed, before you engage in the first inbound marketing activity — you first must determine your goals, strategy and tactics. Yep, we're talking about an inbound marketing plan. This approach will not only help you avoid the dreaded failure to launch, but it will…

Video  

Videos aren't just for blender demonstrations anymore! Companies are adding videos to their marketing toolbox more and more frequently — and with good reason.

What's your story? Trickier still, what's your company's story? In the world of marketing, the ability to tell a compelling story is everything. Indeed, a knack for storytelling has again and again proven the hallmark of stellar content marketing campaigns.  Looking for a little inspiration for creative ways to tell a story – your brand's story?…

A blank screen. A blank piece of paper. A blank mind. How often have we all sat in front of our notepads or keyboards, only to draw a complete blank? The next time you're struggling with a bad case of writer's block, consider these sources for strategic inspiration.

Email newsletters are an incredibly powerful content marketing tool. Savvy marketers consistently trumpet the benefits of email marketing, touting conversion rates that consistently surpass those of social media and often exceed those of search and pay-per-click. In fact, Campaign Monitor says that the average company sees a $38 return for every $1 spent on email…