The head honchos at Google are notoriously tight-lipped about the intricacies of their PageRank algorithms, which have evolved significantly over the past decade. But last year the company announced that RankBrain, an artificial intelligence system that monitors search results, was the third most important factor in Google's ranking algorithm. That left the top two factors…
Are you a social media holdout? If you find Facebook frivolous and think Twitter is for twerps, you’re probably also skeptical about blogging. But your company stands to benefit from all these platforms — particularly blogging. So much more than “just” social media, blogs can also be powerful tools for brand positioning, thought leadership and…
Have you ever looked at a keyword report before? All those tiny words and numbers, jammed into a long spreadsheet — it's enough to make your head spin. Keyword research is vital to any effective SEO campaign, and it's also an important underpinning of your content marketing strategy. If you ever want to win the…
Which is more effective for getting a message out: a megaphone or a stethoscope? Conventional wisdom says that a megaphone would get the job done much better. Why listen with a stethoscope when you can shout your message from the rooftops? However, today's marketing professionals have come to realize that the ability to listen is critical to successfully…
Your company's email newsletter has the potential to be an incredible lead generation tool. If you want to be an email conversion commando, you'll need a killer email template. In the world of email marketing, a killer template doesn't incorporate all the latest shiny bells and whistles. On the contrary, the best email newsletters follow these…
Few marketing tools are as versatile and effective as videos. Studies show that incorporating videos into your marketing mix can increase engagement, conversions and brand awareness. Even if you're shooting business casual or informal videos, the right equipment will give you a professional, polished finished product. Check out this list of equipment essentials for shooting…
Americans love streaming video (we’re looking at you, Netflix and HBO Now!) and the love’s only growing stronger.