More than 93% of companies that use inbound marketing increase their lead generation, and 42% increase their lead-to-sale conversion. Inbound marketing is quite simply the most effective way to get people’s attention, convert them to leads and guide them to a purchase. So if your business is creating engaging, quality content that resonates with your…

Every business, including yours, should create content. Whether you sell widgets, offer a service or run a technology company, one of the best ways to connect with your leads and customers is through useful, interesting content that engages them. Every content creator (yes, this means you) should have a style guide. A style guide will…