By now you know that the benefits of blogging are numerous and varied. Blogs create fresh content, optimize SEO, establish your brand, drive traffic to your site and provide an avenue to communicate with your audience. But just like most things, a blog post is only as good as the sum of its parts. Here we…

Enticing website visitors to come, sit, stay awhile, and possibly spend money requires you to be a darn good host — which, in turn, means you must guide guests through the " party" instead of just letting them wander aimlessly.