I’m going to start by giving you the single best tip I ever got about writing. (How’s that for a first sentence with a hook?) In junior English, my sweet-little-old-lady English teacher gave us all a one-page handout with the title blacked out. The title, she explained with a blush, translated to “Really Crappy First…
From retail giants to presidential candidates, it seems like everyone is on Twitter. The social media powerhouse has more than 320 million active users, with a billion unique visits monthly. If Twitter were a country, it would be the 12th largest in the world. So apparently you can’t be successful today unless you embrace Twitter’s short-form microblogging…
Whether you’re a mom-and-pop business or an international enterprise, you’re going to have potential customers looking at your products and services, kicking the metaphorical tires to see if you meet their needs. They might browse around your website, see what you’re saying (and what people are saying about you!) on social media, check a few…
Creating a website is a huge undertaking. From designers and developers to marketing strategists, you’re going to have a ton of people involved in the process. Depending on the size of the project, it can run three to six months and cost tens of thousands of dollars. This investment makes sense: Your website is the hub of…
Imagine a world where your potential customers just can’t stop hearing about your products — your lawnmowers, for discussion's sake. Their colleagues mention how much they love their new lawnmower. Their Facebook friends are posting about how easy it was to buy a lawnmower from you. Their Twitter feed shows people tweeting about how great your…
Does social media activity affect your site's SEO rankings? I wish I could give you a black-and-white answer, and you could read just this first paragraph and then go on to the next web page in your browser, but the truth is, it depends.
Continuing to scale your company without going broke on sales and marketing costs — it’s an ongoing struggle in the world of business. That's where pay-per-click advertising (PPC) and inbound marketing come in.