If you’re an avid reader who gets most of your news online, you most likely have a specific set of blogs you check on a daily basis. My blogs of choice include Colossal, Poynter’s MediaWire Blog, The New York Times Well Blog and the Etsy Blog. Not only do these blogs cover the topics I’m most interested…

When I joined the team at madison/miles media, I had never heard of HubSpot. One of my first tasks as a creative specialist was to complete the HubSpot certification. This meant I would learn the ins and outs of HubSpot’s software. At first, I thought taking an online course was the last thing I wanted to do…

For those of you out there doing inbound marketing, some days it might feel like all you do is stare at a computer screen. Your world feels like an endless flurry of SEO, emails, Google Analytics, lead conversions, content creation and the Internet. But believe it or not, books (yes, those things you referred to…

As you’re probably well aware, one of the key components of a successful inbound marketing strategy is having high-performing social media channels that attract and engage potential customers. Before you think you’re the exception to the rule and don’t need social media for inbound marketing, remember this: 2 billion people are active users on social…

As we’ve discussed many times on the madison/miles media blog, one of the most important components of an effective inbound marketing strategy is creating high-quality, unique content that will draw leads to your site. Sure, you can create eBooks, whitepapers and podcasts, but one of the best ways to consistently draw potential leads to your site…

If you’re like me, you’re very selective when it comes to which Facebook brand pages you follow. Some post waaaay too frequently (I’m looking at you, TIME), some try to be witty or edgy and fail, and some just don’t understand how to connect with their customers. (For example, that cringeworthy time Epicurious thought sharing…

If you use social media as an inbound marketing tool for your business, chances are you have a presence on Facebook, Twitter and LinkedIn. (And if you don’t have one on those three, you probably should.) But there is one you platform might be missing out on. One that has a whopping 300 million monthly…