You’ve put a ton of effort and resources into creating content for your website that reflects just what you want to say to your current and potential customers. But if that website doesn’t make it easy for visitors to soak in its message, all will be for naught. Here are four tried and true tips…

If today you utilized a paradigm shift to impact a client, resulting in an actionable agreeance, chances are you hail from corporate land. Every industry has its own lingo and jargon, and it’s important to use that when appropriate — but too many businesspeople write in stilted language that’s cold, convoluted and impersonal instead of…

Today, everyone’s an author, journalist or publisher, thanks to the web. On Twitter, around 500 million Tweets are sent per day, and approximately 100 hours of video are uploaded on Youtube each minute.

We recently explained why video should be in your content marketing mix, and why your video strategy should begin from within your own company. Here’s a recap:

Maybe you’re a David in an industry of Goliath competitors, searching for your metaphorical slingshot. Small businesses and startups often have to “fake it until they make it” — marketing automation allows them to do just that. These solutions help independent companies (and their digital marketing agencies) operate their businesses like larger enterprises by getting…

We all know at least one — someone on Facebook who makes it his or her mission to update you on the incredibly important details of day-to-day life, from how hectic getting out the door was this morning to that funny meme he saw to his co-workers’ annoying habits in the afternoon to a photo…

People don’t like to be sold to. Your prospects are intelligent — they’re going to be turned off by gimmicks and even the softest of sales pitches. So how do you capture their attention?