You have a vision for how you want your website, mobile app or print project to look. In your mind, it’s fantastic. But in reality, you need the help of a freelance graphic designer or digital marketing agency with graphic designers to make it all come to life. They speak the language of picas and…

Companies and associations that produce annual meetings, conferences and other events are sitting on a treasure trove of highly shareable content. They can mine events for content to promote overall brand awareness and drum up interest in next year’s event. The key is defining customers’ pain points — what problem are they hoping to solve?…

Sit down and look around on any commuter train, and you’re certain to see a sea of screens — iPads and Kindles and cell phones occupying the attention of their owners. A decade ago, the scene would’ve included newspapers, books and magazines, leading many to proclaim that print is dead.

Your coworker is a subject matter expert (SME) with valuable insight on your company’s latest white paper topic, yet the outside writer you hired has been trying to track her down for weeks, to no avail. She insists she doesn’t have time for the 20-minute interview. How can you make content creation appealing to team…

When it comes to content marketing, what’s old is new again.

Do they like you? Like, really like you? And why?

Does your content reek of sales pitch? As we’ve discussed before, when customers get a whiff of content that's all about you, they run in the other direction. In fact, Forbes columnist Christine Comaford calls “content that’s too branded” the No. 1 mistake marketers make. Content should be natural, objective and unbiased, and provide value…