While many of the tactics used in traditional marketing can be applied to healthcare marketing, there are certain ways that healthcare marketing stands apart. One big differentiator is that healthcare Read more…

Plans seem to be falling out of fashion in our modern-day life, considered stodgier and less adventurous than alternatives like “playing it by ear” and “winging it.” At this risk of sounding curmudgeonly (which, OK, we kind of are, but in a hip, everything-vintage-is-cool way), a little planning never hurt anyone.

Doctors shouldn’t interact with patients in social media because they don’t have time, and doing so contributes to physician burnout. Plus, there’s no way to measure ROI.

From the very beginning, marketing has evolved along with the technology of the times. Traditional print campaigns have given way to elaborately short television advertisements, which have morphed into fifteen-second Read more…

The landscape of print journalism has changed dramatically over the past decade as more content has moved online. While print journalism has played a vital role in America’s history, and newspapers were a huge industry in our country by as early as 1800, the rise of the internet has changed the way stories are researched,…

Redefine your relationship with your audience by taking a cue from “The Godfather” — become a method marketer.

The “fireside chats” of Franklin Delano Roosevelt’s day — those popular radio addresses the president delivered while in office in the 1930s and ’40s — have received a thoroughly modern makeover. In January, Vice President Joe Biden participated in a “fireside hangout,” a virtual roundtable about gun violence that was broadcast via a live Google+…