A good call to action can be the difference between a site visitor and a company customer. These simple yet powerful items help kick off the inbound marketing process of converting visitors into leads — and leads into customers. With that in mind, you'll want to make sure your site's CTAs are up to par by…

When content farms like Demand Studios, Suite101 and Associated Content soared in popularity a couple of years ago, they thought they had it all figured out: Pay people abysmal rates to churn out “content” that was little more than keywords strung together to support advertisements. In this model, words are merely a commodity, valued only…

Media companies and content marketers alike are turning to long-form content to capture readers’ attention. The reason? They’ve found that Google favors lengthier stories, and that measuring the amount of time readers spend on a page is a better indicator of audience engagement than counting clicks per page.

Remember the last time you opened a bag of chips and they were stale? You certainly didn’t keep eating them (OK, if you’re me, maybe you ate a few. A handful at most, because hey, they’re right there. OK, probably not the whole bag. But the point is, you didn’t enjoy them). Well your website can be…

As the old adage goes, you get what you pay for. But does the saying hold true for content marketing as well?

One way to attract new customers (an integral part of any business and the inbound marketing process) is to meet said customers where they live: in their inbox. There are various forms of email correspondence, but for the purpose of this blog, we’re discussing company newsletters specifically — that is, emails that contain a variety…