SEO  

“SEO is too expensive for businesses with small budgets!”  As an agency that offers SEO services, we hear this misconception often. And sure, you could easily spend thousands of dollars Read more…

But what do academic journals have to do with your blog?! (And what the heck is a quantile, anyway?)  First of all, backlinks are the online equivalent of academic journal citations. And more backlinks have pretty positive implications for your content, including a broader audience and better search engine rankings. But choosing the right title…

Stephen Colbert has always dreamed of being an astronaut. But Colbert has experienced a true failure to launch in that regard, and he'll have to settle for being a beloved comedian and heir to David Letterman's throne. Unfortunately failure to launch isn't limited to space travel; it happens all the time in the realm of…

It can be tough to keep up with the cool kids of Generation Y, also known as Millennials. But these 79 million teens, 20-somethings, and early-30-somethings have a strong purchasing power of about $170 billion per year, so it’s worth appealing to them if they’re a demographic that makes sense for your products or services.

The global digital health market is predicted to reach more than $223 billion by 2023 — that’s an impressive market growth rate of 21.1% in just a few years. Health tech companies have unprecedented opportunities right now, but that doesn’t mean it’s an easy industry. While these numbers are exciting, they also mean that competition…

What has your content done for you lately? Creating content that builds and sustains customer relationships is a real challenge, as indicated by a recent study conducted by Forrester Research, Read more…

Instead of aiming to rank first on a search engine results page, your new goal should be to rank “zero.” A few years ago, Google developed a feature to give searchers their answer as quickly as possible. This feature is called the Google Answer Box, and it is considered “position zero” because it appears above…