If you’re not using video in your content marketing strategy, you’re missing out on easy opportunities to share your company’s story and interact with your customers. There are some initial hurdles to jump (finding story ideas, investing in equipment, training staff), but they’re not as high as you might think.

Without looking at your profile, can you quickly answer the question, " What LinkedIn Groups are you in and how have they helped you lately?" If the answer is, “Huh, I haven’t really thought about it lately,” then it could be time for a fresh look at this aspect of your social media marketing strategy.

With all the holiday parties this time of year, no one wants to be that guy on the outskirts of the circle with nothing interesting to say.

There are times when being topical can backfire (Build-a-Bear attracted criticism for posting “the most shameless tweet” on the anniversary of 9/11) but the holidays offer real opportunity to connect with consumers. Here are four brands doing a stellar job of delivering timely and relevant holiday content marketing.

If you’re thinking about setting up social media accounts for your medical practice — or if you’ve already done so but aren’t sure what to do now — take heed. We’ve listed some quick and dirty do’s and don’ts for health care providers who need some help keeping those Twitter, Facebook and Instagram streams flowing…

Companies looking to outsource the creation of content may be wondering: Should we open up bidding to content marketing agencies or offer the work to our usual ad agency? Both agencies are crucial for attracting customers, but each has specific strengths. According to the Content Marketing Institute, “most ad agencies aren’t built for consistent, long-form…

Traditional sales tactics and digital marketing alone aren’t enough to connect with challenging B2B healthcare prospects. Networking and relationship building will add to your success, but you’ll need more than Read more…