For years, the marketing world believed that social media marketing only worked for B2C and that it wasn’t nearly as effective in the B2B marketplace. I’m still asked about it all the time at conferences — and in some corners of the internet, the idea is still regularly debated.

You’ve built an attention-grabbing and functional new website for your business that showcases your best work. But are the right people — and enough of them — seeing it? Even the best-looking website isn’t the right one for your business if no one finds it.

As the Winter Olympics continue in Beijing, among the athletes competing are world-class downhill skiers. As you watch each of them burst from the starting gate, reach blinding speeds and finish in less time than it takes to make a bowl of oatmeal, it can be hard to imagine the strategic precision that led to…

There are several reasons your content isn't getting seen, and it all comes down to SEO.

As consumers become increasingly busy, distracted and overloaded with information, employing the right marketing strategy becomes more important. Your message has to cut through the clutter and stand out not Read more…

Every time potential customers scroll through their Facebook or LinkedIn feed, they’re bombarded with dozens of ads from companies that are all trying to be the one that gets clicked.

Being “on brand” all the time can actually be a bad thing. It’s the equivalent of a wallflower who stays in her comfort zone, never branching out to new social groups. Innovative marketers know how to produce content that balances creativity and commerce by embracing failure, pushing limits and continuously testing new possibilities. Marketers who…